About Soft-Ice
Catering Equipment
Your trusted partner in quality catering solutions
Our Journey
Our Story Began in 2008
Back in 2008, Soft-Ice Catering Equipment was established to fill a gap in the catering industry: reliable, high-quality equipment that businesses could trust. Over the years, we’ve proudly introduced exclusive brands like ChromeCater and Beiqi to South Africa, becoming a go-to partner for catering professionals. Whether you’re running a small café, a bustling bakery, or a national franchise, our equipment has been designed to help your business thrive.
Built for Success
Catering Equipment Designed to Work as Hard as You Do
At Soft-Ice, we understand the diverse needs of catering professionals, which is why we offer an extensive selection of equipment. From refrigeration units and dough mixers to fryers and fun food machines like popcorn makers, our products are designed to enhance efficiency and performance.
We specialise in equipment for bakeries, butcheries, delis, and catering businesses, ensuring that every product is built to deliver exceptional results.
Serving South Africa and Beyond
Delivering Excellence Across Borders
Operating from Pretoria, we proudly serve businesses across South Africa, including major cities like Johannesburg, Durban, and Cape Town. Our reach extends to neighbouring countries such as Zimbabwe, Botswana, Namibia, and Mozambique, ensuring that catering businesses across the region have access to world-class equipment and support.
We’re committed to fast, reliable delivery and personalised service, making it easy for you to focus on growing your business.
Real talk from our real customers
Our loyal customers don’t just return—they don’t simply recommend us—they insist their friends and peers choose Soft-Ice too.
