Wholesale Customer Application
Join us a trusted partner in quality catering solutions
Become a Soft-Ice Wholesaler and Unlock Exclusive Benefits!
Join the Soft-Ice family as a registered wholesaler and gain access to discounted pricing tailored for businesses in the catering and hospitality industry. Whether you’re running a restaurant, café, franchise, or catering company, our wholesale programme is designed to give you the competitive edge you need to succeed. By partnering with us, you’ll enjoy unbeatable deals on top-quality catering equipment and supplies from trusted brands like ChromeCater and Beiqi.


As a registered wholesaler, you’ll not only benefit from additional discounts but also receive early access to product updates, exclusive promotions, and valuable industry insights. We are committed to supporting your business growth with reliable, affordable, and innovative equipment that meets your needs.
Interested in becoming a Soft-Ice wholesaler? Start by completing the application form below. Please note that this is the first step in the process and does not guarantee approval. If your application is successful, you will receive an email with the final registration form to complete your wholesaler registration.
Join the Soft-Ice network and gain access to exclusive deals and benefits!